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The time for Digital Transformation is now

The one unchangeable constant for today’s businesses is the increasing amount of change they must deal with. It’s a strategy that never ends.

The acceleration of data in smart, connected products and unforeseen disruptions are causing businesses to rethink how they perform digital transformations and how they think about business resiliency.

Digital transformation isn’t a one-and-done project. Change is constant and the rate of change your business is experiencing is only accelerating. Therefore, whatever you’re transforming must be done as part of a larger, more holistic vision—a constantly changing, multi-year roadmap that your executive team continuously revisits and modifies.

In this interview with Jennifer Moore, Mark Reisig, director of product marketing at Aras, talks about why successful transformation is a collective challenge and why now is the perfect timing for digital transformation. Watch the episode here.

 

Digital transformation is growing in 2021

Change itself is simple, right?  Consider a game of chess. As my opponent makes moves, I counter, continuing to adapt and changing my strategy as required. Except, perhaps chess is a poor analogy. People are not pawns. They have differing opinions. Some can’t move when required, others don’t play well together.  Business is a game where strategies change and accelerate, while chess has a limited set of rules that have existed for centuries. According to Gartner, “Through 2021, digital transformation initiatives will take large traditional enterprises, on average, twice as long and cost twice as much as anticipated.” 

Charles Darwin once said it’s not the strongest of the species that survives, nor the most intelligent. It’s the one that is most adaptable to change. Understanding what’s holding us back is the first step in moving forward. As human beings, we’re conditioned to be focused, so much so that we often miss the forest for the trees. The first trick is to identify the obstacles in the way—those that prevent our success. After that, we need to change in increments.

 

Eat the elephant one piece at the time

Change is best done incrementally. It’s easy to decide to run a marathon, but getting in shape to run one should be done incrementally. By carving up transformations into bite size phases, businesses become more agile. This enables us to more readily mitigate risks, thus increasing our chances of success. More importantly, you’re building up momentum—a cadence of faster successes—so that ROI is realized sooner. Winning teams attract people and justify why they should change their behaviors.

Digital transformation isn’t a one-and-done project. Change is constant and the rate of change your business is experiencing is only accelerating. Therefore, whatever you’re transforming must be done as part of a larger, more holistic vision—a constantly changing, multi-year roadmap that your executive team continuously revisits and modifies. In other words, it’s a strategy that never ends.

We are transforming to a future that is not yet known, therefore everything we build must be able to adapt and pivot with speed and resiliency to unforeseen disruptions, with the agility to attack opportunities.

Successful transformation is a collective challenge. It only succeeds when everyone succeeds. This is literally a team sport. According to McKinsey, when companies organize themselves to transform as teams, they are 1.5 times more successful. You can’t point fingers if you’re all on the same team and this collective team needs to be bigger than the obstacles they face.

What are your thoughts?

Is this completely new to you? Are you considering digital transformation? And have you got other valuable experiences you want to share with us?

Share your comments, thoughts, and questions with all of us. We would love to hear from you.

About the author

Johnny Minor Mørup

Johnny has a great passion for web communication and digital journalism. He is an expert in creating content addressing both the eyes and mind of the viewer in a unique and unforgettable way. Johnny has a concrete experience in optimizing journalism and communication, whether via an app, a website, through a newsletter, infographics, Facebook, Instagram, Snapchat, SEO / SEM or Adwords.

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